Apple Fine-Tuning Gemini-Powered Siri to Erase the Google AI Feel

The most important Siri overhaul in years is set to be launched by Apple, which is preparing for its first major revamp of the company’s . Fresh data suggests the company is pursuing an ‘Apple-first’ approach to its partnership with Google. While Gemini will provide the brain power behind the new system, Google name may never be available to users. The next version of Apple’s Siri will be a highly customized, unbranded experience as the company is fine-tuning the Gemini AI model to feel like ‘like an extension of the Apple ecosystem’ with no visible Google footprint.

No traces of Google: Apple takes full control of Siri’s Gemini AI engine

The most important aspect of this rollout is the lack of third-party branding, as reported by The Information. It is an AI model that has a work place, which is clearly labeled as being at work by other integrations. But the current versions of the Gemini-powered Siri are not based on any Google or Ge Mini logos. It looks like Apple is ‘white-abeling’ the technology, tuning the models on its own to ensure Siri’s voice, personality and responses are delivered. Basically the company wants the Gemini-powered Siri to conform with its internal standards not surprising, though.

The freedom means that Apple has surpassed the standard ‘here are some web links’ model of “hered are one of the most important Weblinks” approach. The new Siri is likely to provide direct, conversational answers to factual questions and navigate complex, “messy” requests. In a case where you have asked Siri to text your sister but don’t even know her in your contacts, the AI can now search past messages to find out who you mean.

Emotional support and proactive help

Apple is also urging Siri to do more personal things. The new model is also being taught to provide “emotional support” – that when a user says they are lonely or stressed, it will respond in’more understanding and full way’. This also gives the assistant a more human touch. But it also puts Apple in a very difficult position when it comes to user safety and the moral constraints that are required for such personal interactions.

The update’s goal is to make Siri proactive, not just talk, but also the purpose of making it more proactive. A assistant could automatically ask you to ‘go early for an airport pickup’ by using your Calendar and real-time traffic data. No one would have to remind yourself of a . This ‘hybrid’ method tries to combine basic tasks, such as setting timers, with more complex reasoning. During that, all of this data will be safe while it is protected by Apple’s Private Cloud Compute.

The roadmap

Some features are likely to be as early in this spring as it is expected that some of the features will arrive at a . Yet, if the full vision for a smarter Siri will likely be gradual rollout of an intelligent sirian, it is still probably going to be’smart and dumb’. A June reveal at WWDC 2026 will feature advanced capabilities, such as the ability to remember past conversations or the more proactive features.

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