Exclusive: OnePlus Is Being Dismantled (Update: Rewritten)

OnePlus appears in trouble with . It seems that OnePlus is beginning to circle the drain after some pretty thorough research. The other companies have departed from the smartphone market, including HTC, LG and most recently asusus. OnePlus could now be next to , and so is the case with a new one.

OnePlus already responded to this report, saying that “OnePlus North America still operates,” with full guarantee of users’ after-sales support, software updates and rights commitments. Paraphrasing ‘It is an eloquent statement of the meaning of “The word””.

That is why we say our report is probably true, but they don’t want to scare their customers. saying it’s business as we do, and that wasn’t the case. If you’re reading about OnePlus, what is going on with the ? Let’s go through the timeline.

But earlier this month, OPPO said it was “folding realme back into its parent company” that it is folding realms back. I mean being its second sub-brand with OnePlus, in essence. During CES, this was said on January 7, likely to try to “bury” the news as it was during .

a week later, rumor emerged that the OnePlus Open 2 and 15s were both cancelled. OnePlus last year said they were not planning to launch a foldable this year (in 2025) but many had been hoping for an Open 2 in 2020, perhaps on the basis of The OPPO Find N6. But that’s not the case with .

Pete Lau (OnePlus CEO and co-founder) is indicted in Taiwan as Then, the very next day. The executive was also indicted by Taiwan for illegal hiring over illegal hires, according to the company’s .

So, with a ton of news about OnePlus that’s not great, so is also the indication that there will be ‘Stupid shift in strategy’. The research and information from a source we’ve used in the past, which has been true, led to our understanding that some areas of OnePlus may stop operations.

OnePlus is likely to pull out of some markets

We’ve confirmed through sources that OPPO plans to phase out the global OnePlus brand and will focus on realme rather than world. The OnePlus 15 and realme GT8 Pro launch late last year are the latest examples of this head-to-head, with this week’s announcement coming to be seen as one of the most impressive s we have ever seen. In addition, OPPO has already begun canceling the line-up of its OnePlus 2026 product lineup and plans to leave North America and European markets later this year. While a few Asian markets are also on the chopping block, some of them were s.

There are about 10 employees of OnePlus in North America, with the same headcount in Europe. The firm also recently announced its R&D teams in India and has started asking key people from all parts of the country to switch back into OPPO or realme, as long as they would like to remain with the company.

But OPPO will be looking to sell its portfolio as hardware costs are increasing and the market share of OnePlus is declining. Sky Li, the current acting realme CEO of HBO’s dramatization industry who is a director of the new entity will be responsible for these moves once they are completed. Among these are realme being an online-focused brand, and OPPO being offline-oriented.

Currently, one Nord device will launch in India real soon. It’s not clear if that will be the Nord 6 or the North CE6 right now. The likely candidate for this is the Nord 6 with the Snapdragon 8s Gen 4 running, although recent leaks have suggested that it may be a newer version of . The OnePlus Ace series is planned to be expanded in China by OPPO, but a Chinese does not plan to expand the line of XPo.

OnePlus declining market share in key markets

Starting with OnePlus market share in its most important market – India, let’s look at the same thing as . These are the data from IDC below – which shows Indian smartphone market in 2024 vs 2023, as well as Q3 2025 and ws Q4 20 24. The most recent information we have is the latest on full-year data for 2025 that has not been out quite yet.

With regard to the 2025 report, OnePlus lost 30 per cent of its total number. Year-over-year, 5% of its market share is from ‘s five percent. It’s a big change, and it looks like Apple and vivo — that is the most important thing to do with . Huge drops were also reported in iQOO and Poco, as well. Comparing 2024 and 2023, there’s a similar drop for OnePlus, 32. A. percent of s are 6% who say they’re in the process, and that is why it was so important to get into this position? Also, this means we know that OnePlus’s new market share for the Indian based optu is only 2 per cent. Four in ten s. Given how big India is, now that may sound like a lot but you need to know that the cheaper phones are much better there than flagships. Meaning less profit – meaning more money, or less profits.

In China, OnePlus has apparently 1 – and it’s not much better than the one in Chinese . A market share of 6% for is 6. However, we could not confirm this by This . Companies like IDC do not disseminate the brands for China as they do for India (only top 5 in China vs top 10 in India) And yet 74 per cent of OnePlus deliveries are for China and India. And with India crumbling for them, that shows how few units OnePlus is shipping.

In January 2024 OnePlus President Li Jie set out a public target for the company. It aimed to take over Xiaomi’s 3% market share in China, which was the target of this goal surpassing Chinese 6% marketshare. Xiaomi’s sub-brand brands aren’t all of Xiaomi’s only sub brand names. OnePlus currently has 1 in its history. It failed at that goal, with 6% market share. In 2024, Lie Jie later told the press that sales of the 20 24 were ‘basically flat’.

In a 2024 report from TechInsights, it was the main reason for OnePlus’ market share decline due to “weak demand in North America and Western Europe”.

It means less revenue for s to ship and sell fewer units. In the end, what is the meaning of a that you have to cut staff? That’s exactly what OnePlus has started to do with and that’s the way it is.

Layoffs have already started

Have you heard that OnePlus had its headquarters in Dallas, Texas? Well, they did until it closed in March 2024. OnePlus currently employs few employees at an office in Palo Alto, California. This report explains that number is now about 10 s as mentioned above.

Earlier, Europe’s layoffs began with many cuts across teams in France, Germany and the UK in 2020. OnePlus dropped from about 60 employees there to less than 10 over the years of its in-house . The German ban in 2022 (and a second one in 224, months after the first lifted) was OnePlus’ biggest hit for its . This ban was based on the patent infringement case against both OnePlus and OPPO raised by Nokia in connection with this ban.

On the way ‘It is time to move on with my , moving on to India. By 2022, OnePlus had planned to open its largest R&D center in India and employ 1,500 people. That was not the case of , but that did not happen. Using data from Tracxn, only 116 staff were working at that R&D center by 2024, according to the figures. One employee wrote on Glassdoor ‘Chinese management does not trust India R&D’.

Additional Layoffs coming for marketing, sales, and comms teams

Recalling back to our source, we also learned that OnePlus plans to “layoff the entire marketing, sales and comms teams from India and other regions (including North America) towards the second half of this year.” ” , ‘I’m sure it is worth reading.

Similarly, we were told by this source that OnePlus has terminated its entire India R&D team and is “suing memos to some employees to either part ways with the brand or be part of the new team which will be formed after the realme-OPPO merger.” – ’.

OPPO pledged $14 billion to save OnePlus in 2022

In December 2022, OPPO publicly pledged $14 billion to save OnePlus in order to protect the company. The parent company opened its retail stores to OnePlus customers, provided a service center for XP and allowed OPOseo to sell phones with nearly zero profit margins. Basically, sell units now, get that market share up and they’ll calculate the profit later – basically the game plan for the OnePlus One.

A year after the announcement of OPPO, which was almost a year since OnePlus announced they were ‘merging’, this seemed odd as everyone already knew that it was ‘OnePlus’s sister brand under BBK and is now known as APPO. Guangdong Bu Bu Gao Electronics Industrial Corporation Ltd, OPPO is owned by the company that has split up for regulatory reasons but still owns BBK.

This cash injection wasn’t enough to save OnePlus. In 2024, OPPO grew 2.8%, while OnePlus declined by more than 20%.

OnePlus has about 1 at the moment. 1% of global smartphones deliveries, according to . How can I sustain a brand with its own marketing team, PR team and its service infrastructure?

So what’s next?

As we just stated in the final part of that section, well, as we said to us, layoffs are apparently coming in second half of this year. likely at the end of the year, and probably towards the last. What does it mean that it’s going to be business as usual – according with OnePlus in its statement to us. Like ASUS, LG and HTC which have departed the smartphone market, OnePlus will also continue to support its devices as well. The OnePlus 15 is given four years of software updates and six years security update, remember “It’s the one that gets all these things. It’ll be supported until at least 2031, so it’s a . Yet as OxygenOS is essentially Color OS, it’s not too hard to follow up with Oxigeno.

Do you think OnePlus will ever cease to exist completely? Will it probably not be the case of s? I think OnePlus will stop being in some smaller markets like the US – and that may also be due to the political climate of today. But while it still operates in China and India, . Despite the fact that earlier this week there was also a speculation that the OnePlus 16 would be ‘China-only’ release of its own clone. Later that source deleted their tweet about it from that. But, even if everything we’ve learned is true, that certainly seems plausible.

But if we are right, and they do have a good history with us in the past, OnePlus (we know it) will be around for at least another six months.

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