iPhone 16 is The Best Selling Smartphone Globally in Q3 2025

<strong > iPhone 16 Dominates Q3 2025, Snapping Up the Top Spot in Global Smartphone Sales</strong >

Counterpoint Research has dropped its latest report, and the numbers are in: Apple’s iPhone 16 reigned supreme in Q3 2025, securing the title of world’s bestselling smartphone. According to Counterpoint’s Global Handset Model Sales Tracker, the battle for smartphone supremacy saw Apple and Samsung fiercely competing, with each brand claiming five coveted positions in the top 10. These two giants collectively commanded approximately 20% of the entire global smartphone market share during the quarter, underscoring their continued dominance in the industry.

Global smartphone sales for Q3 2025

Defying expectations and new rivals, the iPhone 16 held its crown for the third straight quarter, commanding a 4% market share. India’s festive fervor ignited sales, while Japan’s rebound fueled continued dominance. Even the iPhone 17 series launch couldn’t topple the iPhone 16, proving its enduring appeal in a competitive market.

While the iPhone 16 Pro faltered, particularly in powerhouse markets like the US, UK, and China, anticipation simmered for the iPhone 17. Despite a late entrance and limited supply, the iPhone 17 Pro Max clawed its way to tenth place globally in Q3 2025, capping the quarter with a triumphant September, seizing the crown as the month’s best-selling smartphone.

5G smartphones captured the top five spots

The latest research reveals a seismic shift: 5G smartphones have seized the top five bestseller spots for the first time ever in Q3. Leading the charge is Samsung, with a clean sweep of all five positions, thanks to its popular Galaxy A series. The Galaxy A16 5G emerged as the undisputed champion of Android smartphones this quarter, surpassing its 4G counterpart and climbing one position higher than last year’s model.

Fueled by AI smarts, the Galaxy A36 and A56 are outperforming their predecessors in sales, boasting quicker charging and extended software support. Bucking the 5G trend, the Galaxy A16 4G and A06 remain essential LTE stalwarts, particularly in the vibrant markets of Latin America, the Middle East & Africa (MEA).

Mid-range smartphones are muscling their way into the best-seller charts, and GenAI is the secret weapon. Expect to see these power-packed, yet affordable, devices dominate the top 10 as they bring flagship-level AI smarts to the masses, intensifying competition and blurring the lines between premium and practical.

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