Netflix App Revamp Coming This Year With TikTok-Style Video Feed

The move is a big shift for Netflix, which hopes that it will make the most of its content easier to find and engage with users. In a world where tech companies like YouTube, TikToK and Instagram are taking over mobile viewing, the streaming giant seems to want something from that action. Netflix is revamping its app to fit into the social-first video landscape, with a new application designed by . This supposedly means this will make the app experience more immersive and, most importantly, more consistent with modern-day viewing habits.

The redesigned Netflix app will launch later this year

In the fourth-quarter earnings call on Tuesday (January 20th), Netflix announced plans to revamp its mobile app and expand its short-form video service in order to add a new feature for its long-running smartphone. This could also help promote the new slate of original video podcasts it introduced last week, as well as promoting its new series of first-time video Podcasts. It will be later this year that the redesigned Netflix app will launch its newer version, .

But the Netflix app redesign is designed to “better serve the growth of the business over the next 10 years,” co-CEO Greg Peters said. As for its offering, ” This will also help the company “iterate, test, evolve and improve” it over time.

Vertical video feeds and podcasts

This is the most important change that will be a deeper integration of vertical video feeds, which has been seen as the biggest addition to . Since May last year, Netflix has experimented with this format since it began to test for . Short clips from Netflix shows and movies will be shown in this feed as a stream of short clips, which is also used to . Do TikTok and Instagram Reels know this? In a way that Netflix hopes these will immediately attract users and eventually lead them towards full episodes/movies, they’ll be directed toward the use of s.

Netflix is also making a big push into video podcasts, other than traditional content streaming. In its first original video podcasts, it premiered the shows of “high profile” stars like Pete Davidson and Michael Irvin (Melia) who hosted their own series of videos. In fact it even partnered with big podcasters to ship well-established podcast libraries to the site. tie-ups with Spotify and iHeartMedia, including this includes.

Keep users engaged

Then, with these two moves, it’s clear that Netflix wants to create content discovery and daily engagement on its platform feel like a social media experience. It is positioning its strategy as experimentation rather than imitation. co-CEO Ted Sarandos, pictured during the earnings call, said ‘It is changing streaming industry. The service is apparently no longer competing with other streamers, but services are now dominated by the entire entertainment industry for user attention.

During 2025, Netflix paid $455. ad revenue of more than $1 billion, with ‘assumptions for ads rising to 2 billion in revenues. 5 billion – . During the fourth quarter of its existence, it even exceeds 325 million paid subscriptions milestone.

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