New Amazon Fire TV Stick 4K Plus Surfaces But Theres a Twist

Amazon’s Fire TV Stick 4K is getting a makeover, but not the kind you might expect. Forget groundbreaking tech this is all about a name change. Spotted on the official Amazon site, the "Fire TV Stick 4K Plus" is essentially the same device you know and love, just sporting a fresh label. Think of it as a subtle rebrand, a new coat of paint on a familiar face.

New Amazon Fire TV Stick 4K Plus listing goes live

Confused by the Fire TV Stick lineup? Amazon just streamlined things, sort of. They’ve rebranded the Fire TV Stick 4K…as the Fire TV Stick 4K Plus. Positioned between the budget-friendly Fire TV Stick 4K Select ($39.99) and the powerhouse Fire TV Stick 4K Max ($59.99), the newly christened 4K Plus will set you back $49.99. Is this just a name game to simplify the 4K family? Probably. But hey, at least you know where it stands now.

Amazon’s playing a name game with its streaming sticks, causing a bit of confusion. You’ll find both the classic "Fire TV Stick 4K" and the seemingly upgraded "Fire TV Stick 4K Plus" listed. However, UK viewers hunting for that "Plus" version might be left wanting, as it appears to be MIA across the pond.

Everything about the streaming device remains the same

Beyond a simple rebrand, the Fire TV Stick 4K Select mirrors its predecessor. Now, you’ve got a trio of 4K Fire TV Sticks to navigate. The real distinctions? Immersive experiences. Only the "Plus" and "Max" unleash the vibrant world of Dolby Vision and HDR10+, coupled with the enveloping sound of Dolby Atmos. Connectivity also dictates your streaming speed: the "Max" blazes with Wi-Fi 6E, the "Plus" cruises on Wi-Fi 6, while the "Select" sticks with Wi-Fi 5. Choose wisely.

Unleash the full potential of your downtime with the Max, theonlymodel boasting Alexa Voice Remote Enhanced. But the real magic happens when you’renotwatching: Fire TV Ambient Experience transforms your screen into a dynamic canvas, displaying stunning photos and videos even in standby mode – turning your TV into a captivating work of art.

Amazon Fire TV Stick 4K Plus – $49.99

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