Samsung Just Hit Its Lowest Phone Market Share in a Decade

Samsung’s reign as smartphone king is facing a serious challenge. A new report reveals that the tech giant’s global market share plummeted to a shocking 19% in September – its lowest point in a decade. The report, originating from Jemlit, paints a concerning picture for the Korean company, suggesting a significant shift in the competitive landscape. Is this a temporary setback, or a sign of a deeper struggle for Samsung in the ever-evolving mobile market?

Samsung’s phone market share sank to a its lowest level in a decade

Samsung and Apple’s reign atop the smartphone world is facing a formidable challenge. The balance of power is shifting as Chinese tech giants like Xiaomi, Vivo, and OPPO aggressively chip away at their market dominance. This isn’t just a skirmish; it’s a full-blown assault, years in the making.

Apple’s ascent hasn’t been without casualties. Samsung felt the shift more acutely. Statcounter’s numbers reveal a changing landscape. The crown last sat on Samsung’s head in December 2022, boasting a 26.9% market share a significant step down from the commanding 33% they held in 2019.

December 2023: Samsung commanded a 24.6% market share. A year later? A chilling 23.3%. The whispers have begun: Is 2025 the year the giant stumbles?

Samsung’s rollercoaster ride in the smartphone arena saw a promising February peak of 23.5% market share quickly dissolve. By September, the numbers had plummeted to a sobering 19%. Jemlit reports this sharp 4.5% drop – a significant slice of the market vanishing in a mere seven months.

Unlike Samsung, Apple still holds a 1.7% higher global market share than it did a decade ago

Ten years ago, Apple’s global market share hummed along. Fast forward to today, and even after a recent dip, the tech giant still commands 1.7%moreof the world’s market than it did then.

From underdog status to tech titans, Xiaomi and OPPO have exploded onto the scene in the last decade, witnessing an astounding eighteenfold surge in market share. But hold on – Vivo’s story is even more meteoric. Since 2020, they’ve rocketed into the stratosphere, boasting a breathtaking 48x increase, now commanding a solid 6.2% slice of the market. The smartphone landscape has been redrawn, and these brands are wielding the pen.

Samsung’s Asian stronghold is showing cracks. While the tech giant maintains a respectable 31.2% grip on the European smartphone market, a recent Statcounter report reveals a worrying 2.3% dip since 2015. Meanwhile, Apple’s stock in Europe has surged, claiming an impressive 5.8% gain over the last decade. Is this a sign of a shifting power dynamic, or can Samsung reclaim its dominance in the face of Apple’s advance?

The smartphone battlefield tells a tale of shifting allegiances. In the US, Samsung’s footing has slipped, conceding 2% of the market to Apple’s impressive 8% surge since 2015. But the real drama unfolds in Asia. There, Samsung’s dominance has been shaken, witnessing a significant 20.8% market share exodus, while Apple chips away at the landscape, claiming a 3.1% foothold. The question is, can Samsung reclaim its lost ground, or will Apple continue its global ascent?

Thanks for reading Samsung Just Hit Its Lowest Phone Market Share in a Decade