Samsung Outsold Apple for Third Straight Quarter in Global Phone Sales
Forget the fruit stand feud. While Apple’s iPhone 17 is making waves, and Samsung’s Galaxy S25 and foldable innovations continue to impress, one champion reigns supreme. Samsung just seized the global phone sales crown for thethirdconsecutive quarter (Q3 2025). Is this the dawn of a new mobile dynasty?
Samsung beats Apple in Q3 2025 global smartphone sales
Samsung Reclaims Throne: Crushing Apple in Q3 2025 Smartphone Sales
Forget the crown jewels – Samsung’s snagged the smartphone crown. Market research titans IDC and Omdia (via Reuters) are reporting a Q3 2025 knockout, with Samsung dethroning Apple in global phone sales. The South Korean powerhouse grabbed a stunning 19% market share, pushing out a massive 61.4 million devices. Apple, while formidable, trailed slightly with 18% and 58.6 million iPhones shipped. After a sluggish start to 2025, the entire smartphone market is surging, fueling this dramatic shift at the top. It’s a comeback story for the ages.
Smartphone sales bounced back in Q3 2025, climbing 3% year-on-year, according to a new Omdia report. The surge suggests a market invigorated by a wave of flagship releases. While Samsung and Apple continue to dominate, Xiaomi, Transsion, and Vivo are fiercely battling for the remaining top spots, securing their positions (in that order) within the global top five.

Samsung’s new 7th-generation foldables outperformed earlier models
Smartphone shipments surged to 322.7 million units in Q3, a healthy 2.6% jump year-over-year, according to IDC. While Apple currently trails the market, early demand for the iPhone 17 is scorching hot – pre-orders are outpacing the previous generation. The stage is set for a potentially explosive Q4 2025 for Apple, fueled by wider availability of the iPhone 17. Could they dethrone Samsung? The next quarter will be one to watch.
Samsung’s next-gen foldables are smashing records. The Galaxy Z Fold 7 and Z Flip 7 aren’t just incremental upgrades; they’ve blown past previous foldable sales figures, igniting the entire category. Beyond these innovative devices, analysts at Omdia point to the Galaxy A-series as another key driver behind Samsung’s impressive quarterly performance.
The crystal ball glows at IDC, revealing a promising vista for late 2025. Fueled by a potent cocktail of irresistible deals, the magic of AI, and groundbreaking innovations, year-end sales are poised to skyrocket.

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