Threads Ad-Free Era is Officially Over Worldwide

The Threads app has overtaken its rival X, which was previously known as Twitter, in daily active users, Meta recently said. The tech giant said it is now adding ads to the Threads users worldwide. This is a rollout that will begin next week and scale slowly over several months. But officials later added in the statement that advertisers’ demand has grown with steady growth in user engagement, as well as continued increase in consumer engagement.

Threads will soon begin rolling out ads to users worldwide

In 2023 Threads was launched as a direct competitor of X back, with Thread being an aggressive competitor to Thread. Since the platform’s initial launch, it has grown rapidly since its introduction to . By the middle of 2024, it had surpassed 200 million monthly active users and continued to accelerate through 2025. And in fact, it even beat X when it was the most active user on its daily schedule. Additionally, by January last year the platform’s total user count had increased to over 320 million users (tens of millions) new signup in subsequent months.

Because of the rapid growth, executives branded the platform one of its most successful recent initiatives. But the social media giant now claims that ‘ad-hoc demand from advertisers is growing in popularity’. Later, the company began testing ad implementation on the platform. In the United States and Japan early tests of began, which allowed the company to study user response.

The long-term goal of the platform is to scale

Mark Zuckerberg, CEO of Meta, says the social media platform’s long-term goal is to scale up. Under the management, Threads are expected to have over a billion total registered users. With the growing demand, it reflects the brand’s confidence that ads can be integrated without disrupting conversation or overall experience.

meta, which has confirmed that Threads will soon launch ads to users worldwide after months of testing – and the company’s Meta. It will allow advertisers to place image, video and carousel formats (including newer aspect ratios) in the platform. Ad delivery will be limited initially, according to . So this will be done to ensure that ads are injected while keeping the usage pattern in mind when using it. In Meta’s view, ads will not disrupt the day to day usage and that they are being careful about the implementation,” Meta says.

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