Your next Sony TV might also be a TCL TV

Sony said it will be partnering with TCL to see TCR continue its TV business in the years ahead of coming. While this may sound like Sony TVs are going away, it’s not the case really as such. The deal, which is planned to be a partnership between Sony and TCL, will basically merge the best parts of both TV brands’ respective televisions in order to create new TVs. These TVs will still carry the Sony Bravia branding and will use components from both companies. The new venture will also involve Sony, which is still a part of the company’s original .

According to the announcement, Sony will own 49% of the shares and TCL 51% in share. PlayStation, for years, has been a giant name of consumer electronics. But TCL has remained an independent giant, increasing market share in the TV industry significantly over the last few years. In launching this new venture with TCL, Sony says the two companies will be able to create TVs that use Sony’s high-quality picture expertise and TCR’S advanced display technology. It’s not just TCL’S advanced display tech, it’ll be a matter of . Sony says the new venture also benefits from TCL’s “global scale advantages, industrial footprint, end-to-end cost efficiency and vertical supply chain strength”.

Sony’s TCL partnership will include TV and audio products

It’s not just your next Sony TV that could be a TCL TV; Sony’S home audio equipment will join the venture as well. Sony soundbars, speakers and more are going to be partly TCL moving forward with that means that’s what is meant by Sony audiobar. That’s not going to be the case immediately after this is said by . Sony says the two companies have agreed to move forward with discussions about the partnership and that they will be negotiating an agreement in March of this year.

It will be a new venture to start operations in April 2027 with the help of . But that’s a long time before consumers see any real products from this new venture, so it is still the way to say “whatever” what they mean by . But when and if these products are available, the suggestion is that consumers will be left with Sony’s high quality TVs along with TCL’d more advanced display technology and cheaper prices. The regulators still have to approve the new venture, as well as approval of it by .

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